JWAL Software · ENRG 801 Deep DiveHi, I'm Jake Knight.
Husband, dad, and owner of JWAL Software in Utah. I help leaders and their teams get really good at AI.
JWAL Software · ENRG 801 Deep DiveMy crew
Liz
Wife
Wesley
Son, 13
Abby
Daughter, 2
JWAL Software · ENRG 801 Deep DiveDancing with the Stars nights, and we just got back from a wonderful Disney trip.
JWAL Software · ENRG 801 Deep DiveWe're a family of musicians.
Liz
Plays piano really well
Jake
Was a professional singer
Wesley
Plays piano too
Abby
Loves to sing
JWAL Software · ENRG 801 Deep DiveI do all sorts of crazy stuff.
MMA
Mixed martial arts.
Sword fighting
Light fighting with the SCA, the Society for Creative Anachronism.
JWAL Software · ENRG 801 Deep Dive"There's got to be a better way."Me, toward the end of my time at Purple, after five rounds of layoffs.
- About four years ago I realized where I was going, so I went and got my MBA.
- I've always had a passion for teaching and training. I had a vision of what I wanted this to be.
JWAL Software · ENRG 801 Deep DiveThen I took the leap.
A startup called
A small startup reached out. I built their software.
I went all in
I left to go full time as their CTO.
The first check came
The founders sent it. They never sent the second one.
No job
Right in one of the worst downturns for engineers in the history of engineering.
JWAL Software · ENRG 801 Deep DiveSo I pulled it together.
I went back to an idea I'd been toying with for a long time: helping people use AI, and the tools I'd learned, way more effectively.
I finished the job anyway
I finished building that startup's project, even though they had no money.
I proved I had the chops
I built a second project for another company, for equity, to make sure I really knew this AI stuff.
Both projects work today. Both have pilot clients on them. Both are out seeking funding.
JWAL Software · ENRG 801 Deep DiveAI is genuinely easy to use.
There are practices you need to learn. But they aren't engineering things.
I call it AI hygiene.
JWAL Software · ENRG 801 Deep DiveIt's not a workflow.
It's not some program.
It's changing the way you interface with your computer.
What's out there
You can find a hundred AI trainers on YouTube.
What's missing
No one is walking people through the process and helping them actually learn it.
JWAL Software · ENRG 801 Deep DiveI train executives and teams to use AI.
AI first, every day
You learn how to use AI in your real day-to-day work, with good AI hygiene.
Then strategic growth
Once it's second nature, we talk about how AI grows the business.
JWAL Software · ENRG 801 Deep DiveExecutive AI Coaching
One-on-one coaching for leaders and the teams behind them, on their real work. Not a canned curriculum. Not a prompt pack.
I'm a coach, not a consultant. Same person, same context, week after week, until the new habit is just how you work.
I map your week and set up the first tools live, on your actual tasks.
Every session opens the same way: what have you worked on since we last talked?
A working AI practice you actually use, and a clear read on where AI pays next.
JWAL Software · ENRG 801 Deep DiveFractional CAIO / CTO
Embedded technical and AI leadership, one to two days a week. Yours until you don't need it.
Standups and sprint discipline, not a call once a month. No long-term contract.
I own the hard calls with you
- AI strategy and roadmap
- Architecture and build vs. buy
- Hiring and engineering leadership
- Vendor decisions
- Board and investor communication
JWAL Software · ENRG 801 Deep DiveAnyone who'd get real ROI from multiplying their time, and is ready to go digital and learn AI.
Solopreneurs all the way up to Fortune 500 companies. Any executive or executive team.
If you don't have an AI strategy, you will lose to competitors that do.That's true in any business with a computer-enabled sales pipeline.
JWAL Software · ENRG 801 Deep DiveLet's talk for 30 minutes.
- Book a call. Tell me what's stuck, and I'll tell you honestly if I can help.
- Send me a referral. Who do you know with no AI strategy yet? Introduce us.
Scan to book a call