ENRG 801 Deep Dive

Hi, I'm Jake Knight.

Husband, dad, and owner of JWAL Software in Utah. I help executives and their teams get really good at AI, so it pays off in their real work.

Jake Knight
Family

The people who matter most.

My wife Liz, our son Wesley, and our daughter Abby.

L

Liz

My wife

W

Wesley

Our son, 13

A

Abby

Our daughter, 2

What we love doing together

Family night

Dancing with the Stars

We watch it together as a family.

Just got back

A wonderful Disney trip

We just took a wonderful Disney trip as a family.

The Knight family
The Knights
Our Disney trip
Disney
Jake and Wesley in matching Utah Jazz jerseys
Me and Wes
Abby, 2, flexing in her tutu and ball cap
Abby
Music

We're a family of musicians.

Liz

Plays piano really well.

Me

I was a professional singer.

Wesley

Plays piano too.

Abby

Loves to sing.

Wesley and Abby playing piano together
Hobbies

I do all sorts of crazy stuff.

On the mat

MMA

Mixed martial arts.

With the SCA

Sword fighting

Light fighting with the SCA, the Society for Creative Anachronism.

My Story

How JWAL's AI branch was born.

Five layoffs, one leap, and a check that never came.

About four years ago

I got my MBA

I realized where I was going, so I went and got my MBA. I've always had a passion for teaching and training, and I had a vision of what I wanted this to be.

Purple

Five rounds of layoffs

Toward the end of my time at Purple, we'd been through five layoffs. I thought:

"There's got to be a better way."
The leap

I went full time as a startup CTO

A small startup reached out. I built their software for them and took the leap to go full time as their CTO.

The missing check

The first check came. The second never did.

That left me with no job in one of the worst downturns for engineers in the history of engineering.

Pulling it together

I went back to an idea I'd been toying with

Helping people use AI, and the tools I'd learned, way more effectively. I kept learning, kept building, and stayed sharp on AI and the best practices.

Proving it

I finished the job anyway

I finished that startup's project even though they had no money. Then I built a project for another company, for equity, to make sure I really had the chops in this AI stuff. Both work today, both have pilot clients, and both are seeking funding.

The realization

AI is genuinely easy to use

There are practices you need to learn, but they aren't engineering things. I call it AI hygiene. And the real ROI isn't a workflow or a program. It's changing the way you interface with your computer.

The gap

No one was walking people through it

You can find a hundred AI trainers on YouTube. No one was going through the process with people and helping them actually learn it.

Today

JWAL's AI branch

I train executives and teams to use AI first, day to day. Once that's how you work, we talk about strategic growth through AI.

Services

Two ways I can help.

Start with coaching. When you're ready, I step in as your Fractional CAIO / CTO.

01 · Where it starts

Executive AI Coaching

One-on-one coaching for executives and the teams behind them, on their real work. Not a canned curriculum. Not a prompt pack.

  • Kickoff. I map your week so AI fits the real work, and set up the first tools live on your actual tasks.
  • Weekly sessions. Every session opens the same way: what have you worked on since we last talked?
  • What you leave with. A working AI practice you actually use, and a clear read on where AI pays next.
More on jwal.ai →
02 · Embedded leadership

Fractional CAIO / CTO

Embedded leadership, one to two days a week. Standups and sprint discipline, not a call once a month. No long-term contract. Yours until you don't need it.

  • AI strategy and roadmap. Where AI is worth doing, mapped to business goals, then built.
  • Architecture and vendors. Build vs. buy, platform, and AI tooling calls from a hands-on architect.
  • Leadership and the board. Hiring, roadmap ownership, and technology translated into business impact.
More on jwal.ai →

I'm a coach, not a consultant.Same person, same context, week after week, until the new habit is just how you work.

Work With Me

Who's a great referral for me?

Anyone who'd get real ROI from expanding and multiplying their time, and is ready to go digital and learn AI. Solopreneurs all the way up to Fortune 500 companies. Any executive or executive team.

Two easy asks

Let's talk for 30 minutes.

  • Book a call. Tell me what's stuck, and I'll tell you honestly if I can help.
  • Send me a referral. Who do you know without an AI strategy yet? Introduce us.

jwal.ai  ·  jake.k@jwal.ai

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